fishtales
we talk fish
fishtales
we talk fish
Fishtales
we talk fish
What we do
tides shift.
we steer.
Fishtales is a specialist consultancy agency shaping the future of seafood.
We partner with producers, brands, and industry leaders to drive growth through smart strategy, market access, education, and storytelling.
With deep industry insight and a global perspective, we connect the right products to the right markets, delivering practical, business-focused solutions tailored to your needs.
What we do
tides shift.
we steer.
Fishtales is a specialist consultancy agency shaping the future of seafood.
We partner with producers, brands, and industry leaders to drive growth through smart strategy, market access, education, and storytelling.
With deep industry insight and a global perspective, we connect the right products to the right markets, delivering practical, business-focused solutions tailored to your needs.
What we do
tides shift.
we steer.
Fishtales is a specialist consultancy agency shaping the future of seafood.
We partner with producers, brands, and industry leaders to drive growth through smart strategy, market access, education, and storytelling.
With deep industry insight and a global perspective, we connect the right products to the right markets, delivering practical, business-focused solutions tailored to your needs.
Who we are
the man behind the fish
John Susman
Founder & Director, Fishtales
If there’s a fish on the plate, chances are John knows who caught it, when it was landed, and where it’s headed next. With 30+ years in the industry, John is one of Australia’s most respected seafood voices - trusted by chefs, producers, governments, and peak bodies alike.
Equal parts strategist, storyteller, and market maker, he founded Fishtales to build a smarter, more connected seafood supply chain - bringing insight, clarity, and creativity to every project.
Services
We help clients navigate complexity with strategic advice grounded in real-world seafood experience.
Find out more about how we can help your business.
Who we are
the man behind the fish
John Susman
Founder & Director, Fishtales
If there’s a fish on the plate, chances are John knows who caught it, when it was landed, and where it’s headed next. With 30+ years in the industry, John is one of Australia’s most respected seafood voices - trusted by chefs, producers, governments, and peak bodies alike.
Equal parts strategist, storyteller, and market maker, he founded Fishtales to build a smarter, more connected seafood supply chain - bringing insight, clarity, and creativity to every project.
Services
We help clients navigate complexity with strategic advice grounded in real-world seafood experience.
Find out more about how we can help your business.
Who we are
the man behind the fish
John Susman
Founder & Director, Fishtales
If there’s a fish on the plate, chances are John knows who caught it, when it was landed, and where it’s headed next. With 30+ years in the industry, John is one of Australia’s most respected seafood voices - trusted by chefs, producers, governments, and peak bodies alike.
Equal parts strategist, storyteller, and market maker, he founded Fishtales to build a smarter, more connected seafood supply chain - bringing insight, clarity, and creativity to every project.
Services
We help clients navigate complexity with strategic advice grounded in real-world seafood experience.
Find out more about how we can help your business.
Smart Seafood Business Support
Sales Services
Future- Proofing & Strategic Planning
Business Consultancy
Fishtales Education & Training
Market Access Services
Tether Agency - Marketing
FAQ
What clients ask us most
We’re here for the follow-up questions too - find us on the Contact page.
What kind of businesses does Fishtales work with?
We work across the seafood supply chain - from wild-catch and aquaculture producers to processors, wholesalers, retailers, peak bodies, and hospitality operators. If you're serious about seafood, we’re here to help you grow, connect, and thrive.
What services does Fishtales offer?
Fishtales provides specialist consultancy in business strategy, market access, sales, education, and brand development. We also offer trade representation and work closely with governments and industry groups on policy, planning, and market development. Every engagement is tailored to your goals.
Do you only work with Australian clients?
No - while we’re proudly based in Australia and deeply connected to the local industry, we also support international clients and export-focused businesses. Our networks and knowledge span the globe.
How is Fishtales different from other consultants or agencies?
We’re proudly seafood specialists, not generalists. With decades of hands-on industry experience and a sharp commercial focus, we combine strategic thinking with practical know-how. We understand seafood from water to plate, and we know what works.
When is the right time to bring Fishtales in?
When you're ready to grow, adapt, or stand out. Whether you're scaling operations, entering new markets, launching a product, or planning for the future, we bring the right mix of strategy, insight, and industry connection to move your business forward.
FAQ
What clients ask us most
We’re here for the follow-up questions too - find us on the Contact page.
What kind of businesses does Fishtales work with?
We work across the seafood supply chain - from wild-catch and aquaculture producers to processors, wholesalers, retailers, peak bodies, and hospitality operators. If you're serious about seafood, we’re here to help you grow, connect, and thrive.
What services does Fishtales offer?
Fishtales provides specialist consultancy in business strategy, market access, sales, education, and brand development. We also offer trade representation and work closely with governments and industry groups on policy, planning, and market development. Every engagement is tailored to your goals.
Do you only work with Australian clients?
No - while we’re proudly based in Australia and deeply connected to the local industry, we also support international clients and export-focused businesses. Our networks and knowledge span the globe.
How is Fishtales different from other consultants or agencies?
We’re proudly seafood specialists, not generalists. With decades of hands-on industry experience and a sharp commercial focus, we combine strategic thinking with practical know-how. We understand seafood from water to plate, and we know what works.
When is the right time to bring Fishtales in?
When you're ready to grow, adapt, or stand out. Whether you're scaling operations, entering new markets, launching a product, or planning for the future, we bring the right mix of strategy, insight, and industry connection to move your business forward.
FAQ
What clients ask us most
We’re here for the follow-up questions too - find us on the Contact page.
What kind of businesses does Fishtales work with?
We work across the seafood supply chain - from wild-catch and aquaculture producers to processors, wholesalers, retailers, peak bodies, and hospitality operators. If you're serious about seafood, we’re here to help you grow, connect, and thrive.
What services does Fishtales offer?
Fishtales provides specialist consultancy in business strategy, market access, sales, education, and brand development. We also offer trade representation and work closely with governments and industry groups on policy, planning, and market development. Every engagement is tailored to your goals.
Do you only work with Australian clients?
No - while we’re proudly based in Australia and deeply connected to the local industry, we also support international clients and export-focused businesses. Our networks and knowledge span the globe.
How is Fishtales different from other consultants or agencies?
We’re proudly seafood specialists, not generalists. With decades of hands-on industry experience and a sharp commercial focus, we combine strategic thinking with practical know-how. We understand seafood from water to plate, and we know what works.
When is the right time to bring Fishtales in?
When you're ready to grow, adapt, or stand out. Whether you're scaling operations, entering new markets, launching a product, or planning for the future, we bring the right mix of strategy, insight, and industry connection to move your business forward.
"Fishtales moved our business from a commodity fishing operation to a brand marketed, premium seafood business sold globally. Their transformation of our approach was game-changing."
"Fishtales moved our business from a commodity fishing operation to a brand marketed, premium seafood business sold globally. Their transformation of our approach was game-changing."
Peter Jecks, Abacus Crabs