WE TALK FISH
Our story
Fishtales: the agency behind great seafood
Fishtales is Australia’s leading seafood agency, offering strategic consultancy, trade representation, and education services for producers, industry bodies, governments, and hospitality.
Founded by seafood specialist John Susman, Fishtales is built on a deep respect for the ocean and the people who work with it. We bring decades of experience, high-trust relationships, and a practical understanding of how seafood flows - from water to plate.
We work with those who believe in quality, provenance, and sustainability. Whether you’re a wild-catch fisher, aquaculture leader, or retailer looking to strengthen your seafood offering, Fishtales will help you tell your story, grow your impact, and shape the future of seafood.
Our story
Fishtales: the agency behind great seafood
Fishtales is Australia’s leading seafood agency, offering strategic consultancy, trade representation, and education services for producers, industry bodies, governments, and hospitality.
Founded by seafood specialist John Susman, Fishtales is built on a deep respect for the ocean and the people who work with it. We bring decades of experience, high-trust relationships, and a practical understanding of how seafood flows - from water to plate.
We work with those who believe in quality, provenance, and sustainability. Whether you’re a wild-catch fisher, aquaculture leader, or retailer looking to strengthen your seafood offering, Fishtales will help you tell your story, grow your impact, and shape the future of seafood.
Our story
Fishtales: the agency behind great seafood
Fishtales is Australia’s leading seafood agency, offering strategic consultancy, trade representation, and education services for producers, industry bodies, governments, and hospitality.
Founded by seafood specialist John Susman, Fishtales is built on a deep respect for the ocean and the people who work with it. We bring decades of experience, high-trust relationships, and a practical understanding of how seafood flows - from water to plate.
We work with those who believe in quality, provenance, and sustainability. Whether you’re a wild-catch fisher, aquaculture leader, or retailer looking to strengthen your seafood offering, Fishtales will help you tell your story, grow your impact, and shape the future of seafood.
About
John Susman, Industry Expert & Fishtales Founder
If there’s a fish on the plate, John Susman probably knows who caught it, when it was landed, and which chef is serving it. With more than 30 years in the seafood industry, John is one of Australia’s most trusted and respected voices in the sector.
Fishtales was founded to bridge the gap between producers, chefs, consumers, and decision-makers - helping to create a more connected, transparent, and sustainable seafood supply chain. Equal parts strategist, storyteller, and market maker, John’s work spans brand development, product strategy, stakeholder engagement, and industry consultancy.
Known for his sharp thinking, wealth of knowledge, quick wit, and unmatched network, John is a valued advisor to governments, peak industry bodies, and premium producers across Australia and internationally. Whether he’s shaping a brand, opening new markets, or guiding national policy, John brings colour, creativity, and credibility to every Fishtales project.
About
John Susman, Industry Expert & Fishtales Founder
If there’s a fish on the plate, John Susman probably knows who caught it, when it was landed, and which chef is serving it. With more than 30 years in the seafood industry, John is one of Australia’s most trusted and respected voices in the sector.
Fishtales was founded to bridge the gap between producers, chefs, consumers, and decision-makers - helping to create a more connected, transparent, and sustainable seafood supply chain. Equal parts strategist, storyteller, and market maker, John’s work spans brand development, product strategy, stakeholder engagement, and industry consultancy.
Known for his sharp thinking, wealth of knowledge, quick wit, and unmatched network, John is a valued advisor to governments, peak industry bodies, and premium producers across Australia and internationally. Whether he’s shaping a brand, opening new markets, or guiding national policy, John brings colour, creativity, and credibility to every Fishtales project.
About
John Susman, Industry Expert & Fishtales Founder
If there’s a fish on the plate, John Susman probably knows who caught it, when it was landed, and which chef is serving it. With more than 30 years in the seafood industry, John is one of Australia’s most trusted and respected voices in the sector.
Fishtales was founded to bridge the gap between producers, chefs, consumers, and decision-makers - helping to create a more connected, transparent, and sustainable seafood supply chain. Equal parts strategist, storyteller, and market maker, John’s work spans brand development, product strategy, stakeholder engagement, and industry consultancy.
Known for his sharp thinking, wealth of knowledge, quick wit, and unmatched network, John is a valued advisor to governments, peak industry bodies, and premium producers across Australia and internationally. Whether he’s shaping a brand, opening new markets, or guiding national policy, John brings colour, creativity, and credibility to every Fishtales project.
