OUR WORK
OUR WORK
OUR WORK
How we work
Real impact. Trusted
partnerships. Proven results.
At Fishtales, our work speaks for itself, because it’s built on strong relationships, deep industry knowledge, and a clear understanding of what drives success in seafood. We’ve helped producers grow, brands take shape, markets open, and stories resonate.
From strategy and sales to storytelling and education, we partner with those who care about quality, provenance, and the future of the industry.
Here’s a look at what we’ve done - and what our clients have to say.
How we work
Real impact.
Trusted
partnerships. Proven results.
At Fishtales, our work speaks for itself, because it’s built on strong relationships, deep industry knowledge, and a clear understanding of what drives success in seafood. We’ve helped producers grow, brands take shape, markets open, and stories resonate.
From strategy and sales to storytelling and education, we partner with those who care about quality, provenance, and the future of the industry.
Here’s a look at what we’ve done - and what our clients have to say.
How we work
Real impact. Trusted
partnerships. Proven results.
At Fishtales, our work speaks for itself, because it’s built on strong relationships, deep industry knowledge, and a clear understanding of what drives success in seafood. We’ve helped producers grow, brands take shape, markets open, and stories resonate.
From strategy and sales to storytelling and education, we partner with those who care about quality, provenance, and the future of the industry.
Here’s a look at what we’ve done - and what our clients have to say.
Fishtales drove our business turnaround. Their sustained commitment and strategic insight was invaluable
Austral Fisheries
Glacier 51 toothfish
Services: Smart Seafood Business Support, Sales Services, Market Access Services, Business Consultancy
Partnering with Australia's largest fishing company, Fishtales designed and developed a value-added program for their 4,000-tonne Sub-Antarctic Toothfish fishery. Working directly with fishermen and processors, we developed premium product specifications and quality standards. Our team created the complete Glacier 51 brand strategy, launched comprehensive marketing campaigns, and executed field promotions across domestic and international markets. Through strategic brand positioning and targeted marketing, Fishtales established Glacier 51 as the world's highest-value toothfish product, transforming commodity catch into premium branded seafood.
"Fishtales worked to identify the product and market opportunity for Sub-Antarctic Toothfish, resulting in the world's leading toothfish brand. Their strategic insight was transformational." - Dylan Skinns, General Manager Sales & Marketing
Austral Fisheries
Glacier 51 toothfish
Services: Smart Seafood Business Support, Sales Services, Market Access Services, Business Consultancy
Partnering with Australia's largest fishing company, Fishtales designed and developed a value-added program for their 4,000-tonne Sub-Antarctic Toothfish fishery. Working directly with fishermen and processors, we developed premium product specifications and quality standards. Our team created the complete Glacier 51 brand strategy, launched comprehensive marketing campaigns, and executed field promotions across domestic and international markets. Through strategic brand positioning and targeted marketing, Fishtales established Glacier 51 as the world's highest-value toothfish product, transforming commodity catch into premium branded seafood.
"Fishtales worked to identify the product and market opportunity for Sub-Antarctic Toothfish, resulting in the world's leading toothfish brand. Their strategic insight was transformational." - Dylan Skinns, General Manager Sales & Marketing
Austral Fisheries
Glacier 51 toothfish
Services: Smart Seafood Business Support, Sales Services, Market Access Services, Business Consultancy
Partnering with Australia's largest fishing company, Fishtales designed and developed a value-added program for their 4,000-tonne Sub-Antarctic Toothfish fishery. Working directly with fishermen and processors, we developed premium product specifications and quality standards. Our team created the complete Glacier 51 brand strategy, launched comprehensive marketing campaigns, and executed field promotions across domestic and international markets. Through strategic brand positioning and targeted marketing, Fishtales established Glacier 51 as the world's highest-value toothfish product, transforming commodity catch into premium branded seafood.
"Fishtales worked to identify the product and market opportunity for Sub-Antarctic Toothfish, resulting in the world's leading toothfish brand. Their strategic insight was transformational." - Dylan Skinns, General Manager Sales & Marketing
kinkawooka mussels
Services: Smart Seafood Business Support, Market Access Services, Sales Services, Business Consultancy
Fishtales partnered with Kinkawooka from inception, providing comprehensive strategic guidance from species selection through to market leadership. Our team designed the complete go-to-market strategy, developed innovative pre-packed product formats, and created the brand identity that would define Australia's premium mussel market. Through targeted channel development across retail and foodservice, combined with strategic sales execution and marketing campaigns, Fishtales helped transform a startup concept into Australia's largest mussel business, demonstrating our ability to deliver end-to-end growth solutions.
"Fishtales was integral to the design of our business model, products and markets. Without their strategic guidance and hands-on expertise, Kinkawooka wouldn't exist as Australia's leading mussel operation." - Andrew Puglisi, Owner
kinkawooka mussels
Services: Smart Seafood Business Support, Market Access Services, Sales Services, Business Consultancy
Fishtales partnered with Kinkawooka from inception, providing comprehensive strategic guidance from species selection through to market leadership. Our team designed the complete go-to-market strategy, developed innovative pre-packed product formats, and created the brand identity that would define Australia's premium mussel market. Through targeted channel development across retail and foodservice, combined with strategic sales execution and marketing campaigns, Fishtales helped transform a startup concept into Australia's largest mussel business, demonstrating our ability to deliver end-to-end growth solutions.
"Fishtales was integral to the design of our business model, products and markets. Without their strategic guidance and hands-on expertise, Kinkawooka wouldn't exist as Australia's leading mussel operation." - Andrew Puglisi, Owner
kinkawooka mussels
Services: Smart Seafood Business Support, Market Access Services, Sales Services, Business Consultancy
Fishtales partnered with Kinkawooka from inception, providing comprehensive strategic guidance from species selection through to market leadership. Our team designed the complete go-to-market strategy, developed innovative pre-packed product formats, and created the brand identity that would define Australia's premium mussel market. Through targeted channel development across retail and foodservice, combined with strategic sales execution and marketing campaigns, Fishtales helped transform a startup concept into Australia's largest mussel business, demonstrating our ability to deliver end-to-end growth solutions.
"Fishtales was integral to the design of our business model, products and markets. Without their strategic guidance and hands-on expertise, Kinkawooka wouldn't exist as Australia's leading mussel operation." - Andrew Puglisi, Owner
Clean Seas
Hiramasa Kingfish
Services: Sales Services, Market Access Services, Business Consultancy
Fishtales developed the Hiramasa Kingfish brand strategy and created global market access channels for this premium aquaculture product. Our team designed comprehensive marketing strategies that positioned Hiramasa as a premium offering in international markets. We developed innovative quality index tools used throughout the supply chain, ensuring consistent product standards from farm to customer. Through strategic channel development and targeted marketing campaigns, Fishtales established Hiramasa Kingfish as a recognized premium brand in global seafood markets, showcasing our expertise in brand development and international market penetration.
"Fishtales was instrumental in the design and development of the Hiramasa Kingfish brand and drove our global market development strategy with exceptional results." - Marcus Stehr, Founder
Clean Seas
Hiramasa Kingfish
Services: Sales Services, Market Access Services, Business Consultancy
Fishtales developed the Hiramasa Kingfish brand strategy and created global market access channels for this premium aquaculture product. Our team designed comprehensive marketing strategies that positioned Hiramasa as a premium offering in international markets. We developed innovative quality index tools used throughout the supply chain, ensuring consistent product standards from farm to customer. Through strategic channel development and targeted marketing campaigns, Fishtales established Hiramasa Kingfish as a recognized premium brand in global seafood markets, showcasing our expertise in brand development and international market penetration.
"Fishtales was instrumental in the design and development of the Hiramasa Kingfish brand and drove our global market development strategy with exceptional results." - Marcus Stehr, Founder
Clean Seas
Hiramasa Kingfish
Services: Sales Services, Market Access Services, Business Consultancy
Fishtales developed the Hiramasa Kingfish brand strategy and created global market access channels for this premium aquaculture product. Our team designed comprehensive marketing strategies that positioned Hiramasa as a premium offering in international markets. We developed innovative quality index tools used throughout the supply chain, ensuring consistent product standards from farm to customer. Through strategic channel development and targeted marketing campaigns, Fishtales established Hiramasa Kingfish as a recognized premium brand in global seafood markets, showcasing our expertise in brand development and international market penetration.
"Fishtales was instrumental in the design and development of the Hiramasa Kingfish brand and drove our global market development strategy with exceptional results." - Marcus Stehr, Founder
Australia's Oyster Coast
appellation oysters
Services: Future-Proofing & Strategic Planning, Smart Seafood Business Support, Market Access Services, Sales Services
Engaging with a struggling oyster business, Fishtales designed and executed a comprehensive turnaround strategy. Our team developed a farm aggregation model, orchestrated a $30 million capital raise, and recruited the executive leadership team needed for transformation. We created the premium Appellation Oyster brand positioning and launched market-leading products that redefined Australia's oyster category. Through strategic planning, operational restructuring, and premium market positioning, Fishtales transformed an ailing operation into Australia's leading premium oyster business, demonstrating our capability in business transformation and market leadership.
"Fishtales drove our business turnaround, identifying and recruiting investment, building the product and brands, developing channels to market and creating awareness and demand for premium Appellation oysters." - Mark Allsopp, CEO
Australia's Oyster Coast
appellation oysters
Services: Future-Proofing & Strategic Planning, Smart Seafood Business Support, Market Access Services, Sales Services
Engaging with a struggling oyster business, Fishtales designed and executed a comprehensive turnaround strategy. Our team developed a farm aggregation model, orchestrated a $30 million capital raise, and recruited the executive leadership team needed for transformation. We created the premium Appellation Oyster brand positioning and launched market-leading products that redefined Australia's oyster category. Through strategic planning, operational restructuring, and premium market positioning, Fishtales transformed an ailing operation into Australia's leading premium oyster business, demonstrating our capability in business transformation and market leadership.
"Fishtales drove our business turnaround, identifying and recruiting investment, building the product and brands, developing channels to market and creating awareness and demand for premium Appellation oysters." - Mark Allsopp, CEO
Australia's Oyster Coast
appellation oysters
Services: Future-Proofing & Strategic Planning, Smart Seafood Business Support, Market Access Services, Sales Services
Engaging with a struggling oyster business, Fishtales designed and executed a comprehensive turnaround strategy. Our team developed a farm aggregation model, orchestrated a $30 million capital raise, and recruited the executive leadership team needed for transformation. We created the premium Appellation Oyster brand positioning and launched market-leading products that redefined Australia's oyster category. Through strategic planning, operational restructuring, and premium market positioning, Fishtales transformed an ailing operation into Australia's leading premium oyster business, demonstrating our capability in business transformation and market leadership.
"Fishtales drove our business turnaround, identifying and recruiting investment, building the product and brands, developing channels to market and creating awareness and demand for premium Appellation oysters." - Mark Allsopp, CEO
abacus crabs
Services: Sales Services, Market Access Services, Business Consultancy
Working closely with Abacus ownership, Fishtales developed a complete suite of market-ready crab products tailored for both foodservice and retail channels. Our team designed branded product ranges that captured the premium positioning required for domestic and international markets. Through strategic global sales representation and targeted marketing campaigns, Fishtales opened new distribution channels and established strong buyer relationships. The project showcased our expertise in product development, brand positioning, and international market penetration, transforming raw crab supply into a diversified, branded product portfolio with global reach.
"Fishtales moved our business from a commodity fishing operation to a brand marketed, premium seafood business sold globally. Their transformation of our approach was game-changing." - Peter Jecks, Owner
abacus crabs
Services: Sales Services, Market Access Services, Business Consultancy
Working closely with Abacus ownership, Fishtales developed a complete suite of market-ready crab products tailored for both foodservice and retail channels. Our team designed branded product ranges that captured the premium positioning required for domestic and international markets. Through strategic global sales representation and targeted marketing campaigns, Fishtales opened new distribution channels and established strong buyer relationships. The project showcased our expertise in product development, brand positioning, and international market penetration, transforming raw crab supply into a diversified, branded product portfolio with global reach.
"Fishtales moved our business from a commodity fishing operation to a brand marketed, premium seafood business sold globally. Their transformation of our approach was game-changing." - Peter Jecks, Owner
abacus crabs
Services: Sales Services, Market Access Services, Business Consultancy
Working closely with Abacus ownership, Fishtales developed a complete suite of market-ready crab products tailored for both foodservice and retail channels. Our team designed branded product ranges that captured the premium positioning required for domestic and international markets. Through strategic global sales representation and targeted marketing campaigns, Fishtales opened new distribution channels and established strong buyer relationships. The project showcased our expertise in product development, brand positioning, and international market penetration, transforming raw crab supply into a diversified, branded product portfolio with global reach.
"Fishtales moved our business from a commodity fishing operation to a brand marketed, premium seafood business sold globally. Their transformation of our approach was game-changing." - Peter Jecks, Owner
NEOM
Saudi arabia
Services: Smart Seafood Business Support, Market Access Services, Sales Services, Future-Proofing & Strategic Planning
Fishtales conducted a comprehensive market review for NEOM's ambitious aquaculture development, analyzing demand and opportunities for premium seafood across retail and HORECA sectors in Saudi Arabia's emerging luxury market. Our team designed a strategic go-to-market campaign for a branded range of sea bream and sea bass, tailored to the unique requirements of the regional premium seafood landscape. Through detailed market analysis and consumer insight development, Fishtales provided strategic foundation and market positioning that enabled confident investment decisions and channel development for this groundbreaking aquaculture venture in the Kingdom.
"Fishtales' unique insights and understanding of the category and market provided our project with a significant head start. Their strategic analysis was invaluable to our market entry planning." - Tim Graham, CEO, Amwaj Fisheries (NEOM Joint Venture Partner)
NEOM
Saudi arabia
Services: Smart Seafood Business Support, Market Access Services, Sales Services, Future-Proofing & Strategic Planning
Fishtales conducted a comprehensive market review for NEOM's ambitious aquaculture development, analyzing demand and opportunities for premium seafood across retail and HORECA sectors in Saudi Arabia's emerging luxury market. Our team designed a strategic go-to-market campaign for a branded range of sea bream and sea bass, tailored to the unique requirements of the regional premium seafood landscape. Through detailed market analysis and consumer insight development, Fishtales provided strategic foundation and market positioning that enabled confident investment decisions and channel development for this groundbreaking aquaculture venture in the Kingdom.
"Fishtales' unique insights and understanding of the category and market provided our project with a significant head start. Their strategic analysis was invaluable to our market entry planning." - Tim Graham, CEO, Amwaj Fisheries (NEOM Joint Venture Partner)
NEOM
Saudi arabia
Services: Smart Seafood Business Support, Market Access Services, Sales Services, Future-Proofing & Strategic Planning
Fishtales conducted a comprehensive market review for NEOM's ambitious aquaculture development, analyzing demand and opportunities for premium seafood across retail and HORECA sectors in Saudi Arabia's emerging luxury market. Our team designed a strategic go-to-market campaign for a branded range of sea bream and sea bass, tailored to the unique requirements of the regional premium seafood landscape. Through detailed market analysis and consumer insight development, Fishtales provided strategic foundation and market positioning that enabled confident investment decisions and channel development for this groundbreaking aquaculture venture in the Kingdom.
"Fishtales' unique insights and understanding of the category and market provided our project with a significant head start. Their strategic analysis was invaluable to our market entry planning." - Tim Graham, CEO, Amwaj Fisheries (NEOM Joint Venture Partner)
cloudy bay clams
Services: Sales Services, Market Access Services, Business Consultancy
Fishtales designed and developed the complete market offering for New Zealand's leading wild clam fishing operation. Our team created the brand identity, developed innovative product formats, and designed packaging that captured the premium wild-harvest positioning. We established sales channels across domestic and export markets, ensuring optimal market placement for this unique product. Through strategic product and market development, combined with targeted channel strategy, Fishtales transformed a commodity fishing operation into a branded premium seafood business, demonstrating our expertise in wild-catch product development and market positioning.
"Fishtales was catalytic to the design and development of our business plan, including comprehensive product and market development that transformed our entire operation."- Isaac Piper, Owner
cloudy bay clams
Services: Sales Services, Market Access Services, Business Consultancy
Fishtales designed and developed the complete market offering for New Zealand's leading wild clam fishing operation. Our team created the brand identity, developed innovative product formats, and designed packaging that captured the premium wild-harvest positioning. We established sales channels across domestic and export markets, ensuring optimal market placement for this unique product. Through strategic product and market development, combined with targeted channel strategy, Fishtales transformed a commodity fishing operation into a branded premium seafood business, demonstrating our expertise in wild-catch product development and market positioning.
"Fishtales was catalytic to the design and development of our business plan, including comprehensive product and market development that transformed our entire operation."- Isaac Piper, Owner
cloudy bay clams
Services: Sales Services, Market Access Services, Business Consultancy
Fishtales designed and developed the complete market offering for New Zealand's leading wild clam fishing operation. Our team created the brand identity, developed innovative product formats, and designed packaging that captured the premium wild-harvest positioning. We established sales channels across domestic and export markets, ensuring optimal market placement for this unique product. Through strategic product and market development, combined with targeted channel strategy, Fishtales transformed a commodity fishing operation into a branded premium seafood business, demonstrating our expertise in wild-catch product development and market positioning.
"Fishtales was catalytic to the design and development of our business plan, including comprehensive product and market development that transformed our entire operation."- Isaac Piper, Owner
niwa
haku kingfish
Services: Smart Seafood Business Support, Future-Proofing & Strategic Planning, Market Access Services
Over 15 years, Fishtales collaborated with NIWA, New Zealand's government research agency, to develop a comprehensive go-to-market strategy for RAS-farmed kingfish. Our long-term partnership involved strategic planning for emerging aquaculture technology, market analysis, and channel development strategies. We provided future-focused planning that anticipated market trends and consumer demands for sustainable, land-based aquaculture. This extended engagement demonstrated Fishtales' ability to support complex, multi-year strategic initiatives while working with research institutions to bring innovative seafood production methods to commercial viability.
"Fishtales built our go-to-market strategy and 14 years later delivered a clear channel and sales plan. Their sustained commitment and strategic insight was invaluable." - Andrew Forsythe, CEO
niwa
haku kingfish
Services: Smart Seafood Business Support, Future-Proofing & Strategic Planning, Market Access Services
Over 15 years, Fishtales collaborated with NIWA, New Zealand's government research agency, to develop a comprehensive go-to-market strategy for RAS-farmed kingfish. Our long-term partnership involved strategic planning for emerging aquaculture technology, market analysis, and channel development strategies. We provided future-focused planning that anticipated market trends and consumer demands for sustainable, land-based aquaculture. This extended engagement demonstrated Fishtales' ability to support complex, multi-year strategic initiatives while working with research institutions to bring innovative seafood production methods to commercial viability.
"Fishtales built our go-to-market strategy and 14 years later delivered a clear channel and sales plan. Their sustained commitment and strategic insight was invaluable." - Andrew Forsythe, CEO
niwa
haku kingfish
Services: Smart Seafood Business Support, Future-Proofing & Strategic Planning, Market Access Services
Over 15 years, Fishtales collaborated with NIWA, New Zealand's government research agency, to develop a comprehensive go-to-market strategy for RAS-farmed kingfish. Our long-term partnership involved strategic planning for emerging aquaculture technology, market analysis, and channel development strategies. We provided future-focused planning that anticipated market trends and consumer demands for sustainable, land-based aquaculture. This extended engagement demonstrated Fishtales' ability to support complex, multi-year strategic initiatives while working with research institutions to bring innovative seafood production methods to commercial viability.
"Fishtales built our go-to-market strategy and 14 years later delivered a clear channel and sales plan. Their sustained commitment and strategic insight was invaluable." - Andrew Forsythe, CEO
Ready to grow together?
Ready to grow together?