What it is

Fishtales Sales Services specialise in representing premium seafood producers across domestic and export markets. With strong relationships in retail, foodservice, and distribution, we work as trusted partners to bring provenance-driven, high-quality seafood to discerning buyers.

Our approach combines product storytelling with market insight, ensuring your seafood stands out and reaches customers who value sustainability, quality, and traceability.

What you get

Channel Strategy: Targeted sales approach across retail, foodservice, and export.

Buyer Engagement: Access to a trusted network of domestic and international buyers.

Sales Representation: We act as your voice in market - trusted, experienced, and product-savvy.

Product Storytelling: Elevate your brand with compelling narratives rooted in provenance and quality.

Market Intelligence: Real-time insight to inform pricing, positioning, and negotiation.

When to bring us in

• You need an experienced team to take your product to market.

• You're struggling to get in front of the right buyers.

• You want to grow sales but don’t have in-house capacity.

• You need help aligning your product story to what buyers care about.

• You’re entering new channels and want to hit the ground running.

Why it works

Sales with substance. We don’t just sell, we connect the right product to the right customer.

Built on relationships. Our network is strong, trusted, and seafood-specific.

Premium positioning. We know how to present quality seafood to buyers who value it.

Learn more about our sales portfolio and product representation - Let’s talk.