MARKETING STRATEGY
We identify marketing opportunities and develop strategic plans tailored to your business. We produce effective brand identities and visual assets (logo design, packaging, video, stills, social media and website development). We engage high calibre creatives such as graphic and web designers, event producers, film makers and photographers to tell your story in full high definition. We offer training in social media, product demonstration and retail and consumer education.
PRODUCT DEVELOPMENT & DISTRIBUTION
We provide insight and a hands-on approach to the development of seafood products. From pre and post-harvest handling, to the design and development of processing facilities, protocols and processing, including the conceptualisation, design and development of product form and packaging, Fishtales ensures that products are developed to the latest foodservice and consumer opportunities. In addition, Fishtales can design and develop distribution and logistics systems which deliver seafood from ocean to plate in the most efficient and cost effective means. We design and develop distribution channel strategies which minimise the time to market and maximise the return to the producer.
SALES
Our sales team is a passionate bunch. With diverse backgrounds including international chef experience and an intimate knowledge of the seafood industry, the Fishtales sales team opens doors for our clients. We handle all aspects of the sales process so you can be sure your brand is well positioned. We provide assistance with merchandising and education field support in all major Australian cities as well as in Hong Kong to ensure restaurants truly understand your product.
PRODUCT DEMONSTRATION & TRAINING
we can create bespoke and targeted demonstration programs aimed at increasing awareness of your produce and its uses. From sampling in supermarkets to food festivals and masterclasses, our goal is to exhibit your produce in its best light. The Fishtales retail demonstration team also conducts workshops with the restaurant industry’s best, from chefs to wait staff, to illustrate the unique properties of your produce.
NETWORKING
Led by John Susman, Delicious Magazine’s Providore of the Year in 2013, the Fishtales team can facilitate introductions and opportunities beyond your average agency. Fishtales invites you to tap into decades’ worth of relationship building with key members of the food industry, food and lifestyle media and much more.